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Underground Cellar wants to be like Robinhood but for buying and trading wine
Jeffrey Shaw, 34, wants to change the wine selling game. His roughly five-year-old Bay Area e-commerce platform for wine, Underground Cellar, saw sales shoot up 1,000% in the past 18 months, as the pandemic sent many wineries scrambling for ways to sell directly to customers.
The Briefing: Carro Bags $360M, Iterable Raises $200M Growth Round, And More
Underground Cellar drinks up $12.5M: Online wine marketplace Underground Cellar secured $12.5 million in Series A funding led by Accomplice. The San Francisco-based company has developed a virtual “CloudCellar” that enables consumers to store up to 500 bottles of wine and access them through a “buy bottles now, ship them later” program.
Underground Cellar Raises $12.5M Series A, Plans to Triple Its Headcount
Imagine having the ability to store up to 500 bottles of wine without taking up any more space in your kitchen. San Francisco-based company Underground Cellar allows you to do just that with its “CloudCellar” platform.
Venture Capital: New Money
Underground Cellar, a San francisco-based wine economy startup, snagged $12.5 million in Series A financing. Accomplice led the round, which included participation from Golden Ventures and Bling Capital. In addition to the funding, the company appointed Jeff Hardy as chief operating officer. He was previously direct chief business officer at Tapingo.
SoftBank ramps up its unicorn bets in 2021, taking a social media company to $1 billion
Underground Cellar, a San Francisco-based online wine and wine discovery shop, raised $12.5 million in Series A funding. Accomplice led the round and was joined by investors including Golden Ventures and Bling Capital.
Gamified eCommerce Platform Underground Cellar Protects Wineries By Reframing Value
Unfortunately for wineries, discounting their products can take a significant toll on their reputation. eCommerce wine platform Underground Cellar looks to solve this by redefining value, creating it not through subtraction but through addition. Rather than offering premium wines at reduced prices, the company gamifies the wine-buying experience...
12 Unique Wine Subscription Services That Really Deliver (When You Need It Most)
Feeling like you want to be a little adventurous with your wine selections? Underground Cellar is a great option for you! This service connects you with premium wine you likely can't find at your local liquor store.
Here's what makes these 10 wine subscription boxes and clubs the best
No 10: Underground Cellar, Customers of Underground Cellar can mix and match bottles into cases that ship for free. Every purchase includes a guaranteed upgrade, where bottles are swapped for something more expensive at no extra charge. Every purchase also includes complimentary storage of up to 500 bottles in Underground Cellar's Napa Valley wine cellar.
20 Affordable Thanksgiving Wines That'll Pair Well With Dinner
Side dishes of tart cranberry sauce and green beans are also good with these bright and fruit-forward wines," says Jeff Shaw, the CEO and founder of Underground Cellar.
I Tried Underground Cellar's Gamification Tech for Online Wine Shopping
I liked Underground Cellar's platform because it forced me to try completely new wines that I normally would not have reached for in-stores. As a 25-year-old millennial on a tight budget, I would never spend $85 on a bottle of wine, but I was given this opportunity with the upgrade technology. I definitely don't have a wine cellar, and I liked knowing that my bottles of wine were being stored in perfect conditions.
The Best Wine Clubs for Pros and Casual Drinkers Alike
Underground Cellar is a no-frills, ultra-curated wine marketplace featuring a constant stream of flash deals to help you discover new wines (and save a fair amount of money in the process). This is a great way to expand your collection with high-value bottles at approachable prices, and the virtual storage feature, which can store up to 500 bottles...