No 10: Underground Cellar, Customers of Underground Cellar can mix and match bottles into cases that ship for free. Every purchase includes a guaranteed upgrade, where bottles are swapped for something more expensive at no extra charge. Every purchase also includes complimentary storage of up to 500 bottles in Underground Cellar's Napa Valley wine cellar.

Jeffrey Shaw, 34, wants to change the wine selling game. His roughly five-year-old Bay Area e-commerce platform for wine, Underground Cellar, saw sales shoot up 1,000% in the past 18 months, as the pandemic sent many wineries scrambling for ways to sell directly to customers.

Online wine marketplace Underground Cellar secured $12.5 million in Series A funding led by Accomplice. The San Francisco-based company has developed a virtual “CloudCellar” that enables consumers to store up to 500 bottles of wine and access them through a “buy bottles now, ship them later” program. Consumers’ wine collections can be managed virtually, with users taking physical possession at any time...

Imagine having the ability to store up to 500 bottles of wine without taking up any more space in your kitchen. San Francisco-based company Underground Cellar allows you to do just that with its “CloudCellar” platform.

Underground Cellar, a San Francisco-based online wine and wine discovery shop, raised $12.5 million in Series A funding. Accomplice led the round and was joined by investors including Golden Ventures and Bling Capital.

Unfortunately for wineries, discounting their products can take a significant toll on their reputation. eCommerce wine platform Underground Cellar looks to solve this by redefining value, creating it not through subtraction but through addition. Rather than offering premium wines at reduced prices, the company gamifies the wine-buying experience by allowing consumers to buy wine within their price range...

Feeling like you want to be a little adventurous with your wine selections? Underground Cellar is a great option for you! This service connects you with premium wine you likely can't find at your local liquor store.

No 10: Underground Cellar, Customers of Underground Cellar can mix and match bottles into cases that ship for free. Every purchase includes a guaranteed upgrade, where bottles are swapped for something more expensive at no extra charge. Every purchase also includes complimentary storage of up to 500 bottles in Underground Cellar's Napa Valley wine cellar.

Side dishes of tart cranberry sauce and green beans are also good with these bright and fruit-forward wines," says Jeff Shaw, the CEO and founder of Underground Cellar.

I liked Underground Cellar's platform because it forced me to try completely new wines that I normally would not have reached for in-stores. As a 25-year-old millennial on a tight budget, I would never spend $85 on a bottle of wine, but I was given this opportunity with the upgrade technology. I definitely don't have a wine cellar, and I liked knowing that my bottles of wine were being stored in perfect conditions.

Underground Cellar is a no-frills, ultra-curated wine marketplace featuring a constant stream of flash deals to help you discover new wines (and save a fair amount of money in the process). This is a great way to expand your collection with high-value bottles at approachable prices, and the virtual storage feature, which can store up to 500 bottles at a time, is a huge plus....

With space and raw materials at a premium, another option is virtual storage. Underground Cellar is an e-commerce platform that allows customers to store up to 500 bottles at its Napa Valley wine cellar and ship wine on demand

Feeling like you want to be a little adventurous with your wine selections? Underground Cellar is a great option for you! This service connects you with premium wine you likely can't find at your local liquor store. Instead of offering discounted bottles that typically harm local winery businesses, Underground Cellar uses innovative “gamification” technology that rewards consumers with free upgrades...

"Underground Cellar offers an array of deals on wine, and the deals are even better with instant upgrades that include bigger and or better bottles when you place an order. You'll find major deals including the largest bottle they've ever sold. Plus upgrades include autographed bottles, rare wines such as Petrus, DRC, Screaming Eagle and more."

Underground Cellar is positioned to help usher many wineries into the twenty-first-century marketplace. The gamified e-commerce platform very well might disrupt the entire wine industry and offer a blueprint for other consumer goods industries to follow.

Underground Cellar is a wine e-commerce site that allows you to purchase premium vineyard wines at low prices. Once you become a member (for free!), you're eligible for upgrades on your orders—meaning if you order three bottles of a $20 wine, Underground Cellar might swap one out for a $200 bottle from the same vineyard at no additional cost. New collections are available every day ....

It's simple: They get buyers better wine with each purchase. Unlike a standard wine store, where consumers might purchase a single bottle, Shaw offers his users a package deal. After joining the company’s free membership service, members can select from a host of bundles, packages, and special collections, all with a per-bottle buy-in price. When a buyer purchases one of these deals, ...

Working on a very interesting concept to provide value to wineries, Underground Cellar is a wine e-commerce platform that maintains the value of premium wines on its website. Instead of offering premium wines at reduced prices, they gamify the experience of buying wines. The website allows consumers to buy wines within their price range, and then upgrade....