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Guaranteed Upgrades with Every Purchase

Buy bottles from our
daily curated collections

Bottles are swapped to
more expensive ones for free

Complimentary Storage with Every Purchase

Store up to 500 bottles in
our Napa Valley cellar

Mix-and-match bottles
into cases and ship for free

Today's Collections

All Star Zinfandel Showcase
Only $26 + $600 1997 Turley 'Dogtown' Zinfandel 1.5L Magnum Possible!
PER BOTTLE
$26
TIME REMAINING
5d: 9h: 25m: 58s
BOTTLES LEFT
245

  • 2016 Seghesio Sonoma County Zinfandel 750ML
  • $26 est. retail value, 14.68% of bottles
  • 1997 Turley Dogtown Lodi Zinfandel 1500ML
  • $600 est. retail value, 0.31% of bottles

Just $26 could get you this $600 Turley 'Dogtown' Zin 1.5L, or one of these other valuable upgrades!

All Star Zinfandel Showcase
Only $26 + $600 1997 Turley 'Dogtown' Zinfandel 1.5L Magnum Possible!
PER BOTTLE
$26
TIME REMAINING
5d: 9h: 25m: 58s
BOTTLES LEFT
245
Get In On This Collection
Get In On This Collection
Esteemed California Cab
90% Upgrades + 100-Point $1.5K 2007 Hundred Acre Napa Cab Might Be Yours!
PER BOTTLE
$39
TIME REMAINING
2d: 16h: 15m: 58s
BOTTLES LEFT
164

  • 2016 Sebastiani Gravel Bed Sonoma County Red Blend 750ML
  • $39 est. retail value, 12.46% of bottles
  • 2007 Hundred Acre Ark Vineyard Napa Valley Cabernet Sauvignon 1500ML
  • $1500 est. retail value, 0.35% of bottles

Just $39 could get you this $1,500 1.5L 2007 Hundred Acre Napa Cab rated 100-points, or one of these other valuable upgrades!

Esteemed California Cab
90% Upgrades + 100-Point $1.5K 2007 Hundred Acre Napa Cab Might Be Yours!
PER BOTTLE
$39
TIME REMAINING
2d: 16h: 15m: 58s
BOTTLES LEFT
164
Get In On This Collection
Get In On This Collection
Dreamy Collection of Bubbly
Only $26 + 80% Upgrades + $235 Deutz 'Amour de Deutz' Brut Rose Champagne Possible!
PER BOTTLE
$26
TIME REMAINING
2d: 8h: 43m: 49s
BOTTLES LEFT
246

  • Quinta da Lapa Reserva Bruto Nature Sparkling 750ML
  • $26 est. retail value, 20.05% of bottles
  • 2008 Deutz Amour de Deutz Brut Rose 750ML
  • $235 est. retail value, 0.25% of bottles

Just $26 could get you this $235 Deutz Brut Rose Champagne, or one of these other valuable upgrades!

Dreamy Collection of Bubbly
Only $26 + 80% Upgrades + $235 Deutz 'Amour de Deutz' Brut Rose Champagne Possible!
PER BOTTLE
$26
TIME REMAINING
2d: 8h: 43m: 49s
BOTTLES LEFT
246
Get In On This Collection
Get In On This Collection

Discover your next favorite wine

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Everybody wins
with Underground Cellar

Barbara CorcoranAs Seen on Shark Tank

“Underground Cellar is an exciting new way to discover, buy, and store limited-edition wines.”

Julie WestlundSpent $19, received a $900 bottle

“I wanted to let you know that the Motherload 15L bottle arrived in great shape--superb addition to the cellar! It's awesome!”

Leighton JamesUpgraded to a $1750 Petrus

“I have added tons of rare bottles to my collection. $36 turned into a highly sought out Petrus after the click of a button.”

Promising Global Pinot Noir
99% Upgrades + $700 Roty Grand Cru Burgundy Up For Grabs!
PER BOTTLE
$33
TIME REMAINING
4d: 6h: 12m: 30s
BOTTLES LEFT
292

  • 2014 Danjean-Berthoux La Plante 1er Cru Givry Rouge
  • $33 est. retail value, 0.28% of bottles
  • 2015 Joseph Roty Griottes Chambertin Grand Cru Pinot Noir 750ML
  • $700 est. retail value, 0.28% of bottles

Just $33 could get you this $700 Grand Cru Burgundy, or one of these other valuable upgrades!

Promising Global Pinot Noir
99% Upgrades + $700 Roty Grand Cru Burgundy Up For Grabs!
PER BOTTLE
$33
TIME REMAINING
4d: 6h: 12m: 30s
BOTTLES LEFT
292
Get In On This Collection
Get In On This Collection
Lively White Wine Blowout!
Only $13 + 99% Upgrades + $90 Deles Freres Condrieu Viognier Might Be Yours
PER BOTTLE
$13
TIME REMAINING
0d: 9h: 53m: 9s
BOTTLES LEFT
81

  • 2014 Bertani ‘Velante’ Veneto Pinot Grigio 750ML
  • $13 est. retail value, 1.24% of bottles
  • 2012 Delas Freres ‘Clos Boucher’ Condrieu Viognier 750ML
  • $90 est. retail value, 0.31% of bottles

Just $13 could get you this $90 French Viognier, or one of these other valuable upgrades!

Lively White Wine Blowout!
Only $13 + 99% Upgrades + $90 Deles Freres Condrieu Viognier Might Be Yours
PER BOTTLE
$13
TIME REMAINING
0d: 9h: 53m: 9s
BOTTLES LEFT
81
Get In On This Collection
Get In On This Collection
Brawny Red Wine Blowout!
99% Upgrades + $500 3L Promenade Stag's Leap Cab Possible
PER BOTTLE
$30
TIME REMAINING
0d: 14h: 15m: 43s
BOTTLES LEFT
151

  • 2015 Vestini Abruzzo Montepulciano 750ML
  • $30 est. retail value, 0.83% of bottles
  • 2008 Promenade Stag's Leap Cabernet Sauvignon 3000ML
  • $500 est. retail value, 0.28% of bottles

Just $30 could get you this $500 3L Promenade Stag's Leap Cabernet, or one of these other valuable upgrades!

Brawny Red Wine Blowout!
99% Upgrades + $500 3L Promenade Stag's Leap Cab Possible
PER BOTTLE
$30
TIME REMAINING
0d: 14h: 15m: 43s
BOTTLES LEFT
151
Get In On This Collection
Get In On This Collection