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Guaranteed Upgrades with Every Purchase

Buy bottles from our
daily curated collections

Bottles are swapped to
more expensive ones for free

Complimentary Storage with Every Purchase

Store up to 500 bottles in
our Napa Valley cellar

Mix-and-match bottles
into cases and ship for free

Today's Collections

Enticing Exotic Reds For You
Only $25 Each + $270 2013 Mas Doix Carignane Up For Grabs!
PER BOTTLE
$25
TIME REMAINING
5d: 22h: 38m: 7s
BOTTLES LEFT
314

  • 2017 Cantina Mesa Buio Carignano del Sulcis Carignane 750ML
  • $25 est. retail value, 30.34% of bottles
  • 2013 Mas Doix Carignane Priorat Red Blend 750ML
  • $270 est. retail value, 0.28% of bottles

Just $25 could get you this $270 Mas Doix Carignane, or one of these other valuable upgrades!

Enticing Exotic Reds For You
Only $25 Each + $270 2013 Mas Doix Carignane Up For Grabs!
PER BOTTLE
$25
TIME REMAINING
5d: 22h: 38m: 7s
BOTTLES LEFT
314
Get In On This Collection
Get In On This Collection
Primo Cab All Stars
$900 Harlan Estate Napa Cabernet Up For Grabs!
PER BOTTLE
$74
TIME REMAINING
2d: 3h: 29m: 14s
BOTTLES LEFT
61

  • 2008 Promenade Stag's Leap District Cabernet Sauvignon 750ML
  • $74 est. retail value, 16.39% of bottles
  • 2005 Harlan Napa Valley Cabernet Sauvignon 750ML
  • $900 est. retail value, 0.41% of bottles

Just $74 could get you this $900 Harlan Estate Napa Cab, or one of these other valuable upgrades!

Primo Cab All Stars
$900 Harlan Estate Napa Cabernet Up For Grabs!
PER BOTTLE
$74
TIME REMAINING
2d: 3h: 29m: 14s
BOTTLES LEFT
61
Get In On This Collection
Get In On This Collection
Stunning Sapphire Hill Sonoma Reds
Only $29 + $600 Etched 3L Double Magnum Cab Could Be Yours!
PER BOTTLE
$29
TIME REMAINING
3d: 2h: 49m: 4s
BOTTLES LEFT
148

  • 2015 Sapphire Hill Porky's Zinfandel 750ML
  • $29 est. retail value, 42.19% of bottles
  • 2012 Sapphire Hill Alexander Valley Cabernet Sauvignon Etched 3L Double Magnum
  • $600 est. retail value, 0.39% of bottles

Just $29 could get you this $600 Etched 3L Double Magnum Cabernet Sauvignon, or one of these other valuable upgrades!

Stunning Sapphire Hill Sonoma Reds
Only $29 + $600 Etched 3L Double Magnum Cab Could Be Yours!
PER BOTTLE
$29
TIME REMAINING
3d: 2h: 49m: 4s
BOTTLES LEFT
148
Get In On This Collection
Get In On This Collection

Discover your next favorite wine

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Everybody wins
with Underground Cellar

Barbara CorcoranAs Seen on Shark Tank

“Underground Cellar is an exciting new way to discover, buy, and store limited-edition wines.”

Julie WestlundSpent $19, received a $900 bottle

“I wanted to let you know that the Motherload 15L bottle arrived in great shape--superb addition to the cellar! It's awesome!”

Leighton JamesUpgraded to a $1750 Petrus

“I have added tons of rare bottles to my collection. $36 turned into a highly sought out Petrus after the click of a button.”

Explosive Sparkling Wine Blowout!
92% Upgrades + $500 1990 Cristal Champagne Might Be Yours
PER BOTTLE
$44
TIME REMAINING
1d: 3h: 52m: 10s
BOTTLES LEFT
64

  • 2014 Schramsberg Blanc de Noirs Brut Sparkling Wine 750ML
  • $44 est. retail value, 8.11% of bottles
  • 1990 Louis Roederer Cristal Champagne Chardonnay 750ML
  • $500 est. retail value, 0.34% of bottles

Just $44 could get you this $500 Cristal Champagne, or one of these other valuable upgrades!

Explosive Sparkling Wine Blowout!
92% Upgrades + $500 1990 Cristal Champagne Might Be Yours
PER BOTTLE
$44
TIME REMAINING
1d: 3h: 52m: 10s
BOTTLES LEFT
64
Get In On This Collection
Get In On This Collection
Combo Of Dynamite Mixed Reds
$690 2001 Verite 'La Muse' Sonoma County Red Rated 100 Might Be Yours!
PER BOTTLE
$38
TIME REMAINING
1d: 4h: 0m: 29s
BOTTLES LEFT
271

  • 2014 Workman Ayer De Facto Central Coast Red Blend 750ML
  • $38 est. retail value, 21.15% of bottles
  • 2001 Verite La Muse Sonoma County Red Bordeaux 750ML
  • $690 est. retail value, 0.30% of bottles

Just $38 could get you this $690 Verite 'La Muse' Sonoma County Red rated 100-points, or one of these other valuable upgrades!

Combo Of Dynamite Mixed Reds
$690 2001 Verite 'La Muse' Sonoma County Red Rated 100 Might Be Yours!
PER BOTTLE
$38
TIME REMAINING
1d: 4h: 0m: 29s
BOTTLES LEFT
271
Get In On This Collection
Get In On This Collection
Promising Collection Of Pinot Noir
Only $30 Each + 97% Upgrades + $500 Georges Mugneret-Gibourg Echezeaux Possible!
PER BOTTLE
$30
TIME REMAINING
0d: 18h: 38m: 59s
BOTTLES LEFT
147

  • 2012 Corkscrew Sonoma Coast Pinot Noir 750ML
  • $30 est. retail value, 3.09% of bottles
  • 2013 Domaine Georges Mugneret-Gibourg Echezeaux Pinot Noir 750ML
  • $500 est. retail value, 0.31% of bottles

Just $30 could get you this $500 Domaine Georges Mugneret-Gibourg Echezeaux Pinot Noir, or one of these other valuable upgrades!

Promising Collection Of Pinot Noir
Only $30 Each + 97% Upgrades + $500 Georges Mugneret-Gibourg Echezeaux Possible!
PER BOTTLE
$30
TIME REMAINING
0d: 18h: 38m: 59s
BOTTLES LEFT
147
Get In On This Collection
Get In On This Collection