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Guaranteed Upgrades with Every Purchase

Buy bottles from our
daily curated collections

Bottles are swapped to
more expensive ones for free

Complimentary Storage with Every Purchase

Store up to 500 bottles in
our Napa Valley cellar

Mix-and-match bottles
into cases and ship for free

Today's Collections

All Star Zinfandel Showcase
Only $26 + $600 1997 Turley 'Dogtown' Zinfandel 1.5L Magnum Possible!
PER BOTTLE
$26
TIME REMAINING
6d: 16h: 6m: 20s
BOTTLES LEFT
327

  • 2016 Seghesio Sonoma County Zinfandel 750ML
  • $26 est. retail value, 14.68% of bottles
  • 1997 Turley Dogtown Lodi Zinfandel 1500ML
  • $600 est. retail value, 0.31% of bottles

Just $26 could get you this $600 Turley 'Dogtown' Zin 1.5L, or one of these other valuable upgrades!

All Star Zinfandel Showcase
Only $26 + $600 1997 Turley 'Dogtown' Zinfandel 1.5L Magnum Possible!
PER BOTTLE
$26
TIME REMAINING
6d: 16h: 6m: 20s
BOTTLES LEFT
327
Get In On This Collection
Get In On This Collection
Esteemed California Cab
90% Upgrades + 100-Point $1.5K 2007 Hundred Acre Napa Cab Might Be Yours!
PER BOTTLE
$39
TIME REMAINING
3d: 22h: 56m: 20s
BOTTLES LEFT
173

  • 2016 Sebastiani Gravel Bed Sonoma County Red Blend 750ML
  • $39 est. retail value, 12.46% of bottles
  • 2007 Hundred Acre Ark Vineyard Napa Valley Cabernet Sauvignon 1500ML
  • $1500 est. retail value, 0.35% of bottles

Just $39 could get you this $1,500 1.5L 2007 Hundred Acre Napa Cab rated 100-points, or one of these other valuable upgrades!

Esteemed California Cab
90% Upgrades + 100-Point $1.5K 2007 Hundred Acre Napa Cab Might Be Yours!
PER BOTTLE
$39
TIME REMAINING
3d: 22h: 56m: 20s
BOTTLES LEFT
173
Get In On This Collection
Get In On This Collection
Dreamy Collection of Bubbly
Only $26 + 80% Upgrades + $235 Deutz 'Amour de Deutz' Brut Rose Champagne Possible!
PER BOTTLE
$26
TIME REMAINING
3d: 15h: 24m: 11s
BOTTLES LEFT
262

  • Quinta da Lapa Reserva Bruto Nature Sparkling 750ML
  • $26 est. retail value, 20.05% of bottles
  • 2008 Deutz Amour de Deutz Brut Rose 750ML
  • $235 est. retail value, 0.25% of bottles

Just $26 could get you this $235 Deutz Brut Rose Champagne, or one of these other valuable upgrades!

Dreamy Collection of Bubbly
Only $26 + 80% Upgrades + $235 Deutz 'Amour de Deutz' Brut Rose Champagne Possible!
PER BOTTLE
$26
TIME REMAINING
3d: 15h: 24m: 11s
BOTTLES LEFT
262
Get In On This Collection
Get In On This Collection

Discover your next favorite wine

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Everybody wins
with Underground Cellar

Barbara CorcoranAs Seen on Shark Tank

“Underground Cellar is an exciting new way to discover, buy, and store limited-edition wines.”

Julie WestlundSpent $19, received a $900 bottle

“I wanted to let you know that the Motherload 15L bottle arrived in great shape--superb addition to the cellar! It's awesome!”

Leighton JamesUpgraded to a $1750 Petrus

“I have added tons of rare bottles to my collection. $36 turned into a highly sought out Petrus after the click of a button.”

Promising Global Pinot Noir
99% Upgrades + $700 Roty Grand Cru Burgundy Up For Grabs!
PER BOTTLE
$33
TIME REMAINING
5d: 12h: 52m: 53s
BOTTLES LEFT
298

  • 2014 Danjean-Berthoux La Plante 1er Cru Givry Rouge
  • $33 est. retail value, 0.28% of bottles
  • 2015 Joseph Roty Griottes Chambertin Grand Cru Pinot Noir 750ML
  • $700 est. retail value, 0.28% of bottles

Just $33 could get you this $700 Grand Cru Burgundy, or one of these other valuable upgrades!

Promising Global Pinot Noir
99% Upgrades + $700 Roty Grand Cru Burgundy Up For Grabs!
PER BOTTLE
$33
TIME REMAINING
5d: 12h: 52m: 53s
BOTTLES LEFT
298
Get In On This Collection
Get In On This Collection
Lively White Wine Blowout!
Only $13 + 99% Upgrades + $90 Deles Freres Condrieu Viognier Might Be Yours
PER BOTTLE
$13
TIME REMAINING
1d: 16h: 33m: 32s
BOTTLES LEFT
88

  • 2014 Bertani ‘Velante’ Veneto Pinot Grigio 750ML
  • $13 est. retail value, 1.24% of bottles
  • 2012 Delas Freres ‘Clos Boucher’ Condrieu Viognier 750ML
  • $90 est. retail value, 0.31% of bottles

Just $13 could get you this $90 French Viognier, or one of these other valuable upgrades!

Lively White Wine Blowout!
Only $13 + 99% Upgrades + $90 Deles Freres Condrieu Viognier Might Be Yours
PER BOTTLE
$13
TIME REMAINING
1d: 16h: 33m: 32s
BOTTLES LEFT
88
Get In On This Collection
Get In On This Collection
Brawny Red Wine Blowout!
99% Upgrades + $500 3L Promenade Stag's Leap Cab Possible
PER BOTTLE
$30
TIME REMAINING
1d: 20h: 56m: 6s
BOTTLES LEFT
181

  • 2015 Vestini Abruzzo Montepulciano 750ML
  • $30 est. retail value, 0.83% of bottles
  • 2008 Promenade Stag's Leap Cabernet Sauvignon 3000ML
  • $500 est. retail value, 0.28% of bottles

Just $30 could get you this $500 3L Promenade Stag's Leap Cabernet, or one of these other valuable upgrades!

Brawny Red Wine Blowout!
99% Upgrades + $500 3L Promenade Stag's Leap Cab Possible
PER BOTTLE
$30
TIME REMAINING
1d: 20h: 56m: 6s
BOTTLES LEFT
181
Get In On This Collection
Get In On This Collection
Seductive White Wines For You
Only $25 + $360 1.5L Joseph Drouhin Corton-Charlemagne Grand Cru Chardonnay Up For Grabs!
PER BOTTLE
$25
TIME REMAINING
0d: 4h: 46m: 33s
BOTTLES LEFT
224

  • 2014 Manzanita Creek Fantozzi Vineyard Carneros Chardonnay 750ML
  • $25 est. retail value, 16.90% of bottles
  • 2016 Domaine Joseph Drouhin Corton-Charlemagne Grand Cru Chardonnay 1500ML
  • $360 est. retail value, 0.28% of bottles

Just $25 could get you this $360 1.5L Joseph Drouhin Corton-Charlemagne Grand Cru Chardonnay, or one of these other valuable upgrades!

Seductive White Wines For You
Only $25 + $360 1.5L Joseph Drouhin Corton-Charlemagne Grand Cru Chardonnay Up For Grabs!
PER BOTTLE
$25
TIME REMAINING
0d: 4h: 46m: 33s
BOTTLES LEFT
224
Get In On This Collection
Get In On This Collection
Macho Malbec From Argentina
Only $22 + $350 Catena Zapata Adrianna Vineyard Mundus Bacillus Terrae Malbec Possible!
PER BOTTLE
$22
TIME REMAINING
1d: 1h: 21m: 9s
BOTTLES LEFT
299

  • 2013 Domaine Bousquet Reserve Tupungato Valley Malbec 750ML
  • $22 est. retail value, 30.15% of bottles
  • 2011 Catena Zapata Adrianna Vineyard Mundus Bacillus Terrae Malbec 750ML
  • $350 est. retail value, 0.25% of bottles

Just $22 could get you this $350 Catena Zapata Malbec, or one of these other valuable upgrades!

Macho Malbec From Argentina
Only $22 + $350 Catena Zapata Adrianna Vineyard Mundus Bacillus Terrae Malbec Possible!
PER BOTTLE
$22
TIME REMAINING
1d: 1h: 21m: 9s
BOTTLES LEFT
299
Get In On This Collection
Get In On This Collection