Feel the thrill of your bottles being swapped out with rare cult wines on every purchase.

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Delightful
Delightful bottle
$29
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You might get
Fantastic
Fantastic upgraded bottle
$72
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How It Works

Buy a deal, receive upgrades mixed in!

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Browse Daily Deals

Discover our expertly curated daily wine collections, featuring selections from renowned wineries across Napa Valley, France, and beyond.

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Get Upgraded

Purchase a wine collection and receive surprise upgrades to higher-value bottles at no extra cost, enhancing your wine experience with premium selections.

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Drink Delicious Wines

Enjoy exceptional wines now or save cellar-worthy bold reds for that perfect occasion.

Why Buy From Us?

Enjoy access to premium wines with thrilling and rare collector upgrades!

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Exclusive Wine Access

We bring you hidden gems and collector-worthy bottles you won’t find anywhere else. From boutique wineries to premium upgrades, we’ve got your next favorite wine waiting.

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Fast, Reliable Shipping

Your wine ships within a couple of days from our cellar in Sonoma—no guessing about dates or storage delays.

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Trusted Leaders in Wine

Underground Cellar is run by Wine Country Connect and brings 20+ years of proven expertise in the wine industry.

Today's Featured Offer

View All Offers
  • FEATURED OFFER
    Fire Up The Grill For Bold Red Wines!

    Fire Up The Grill For Bold Red Wines!

    $24/bottle for perfectly paired BBQ red wines and you might score a Heitz Cellar MAGNUM worth $500!

    Fire Up The Grill For Bold Red Wines!

    $24/bottle for perfectly paired BBQ red wines and you might score a Heitz Cellar MAGNUM worth $500!
    Bottles included in this offer (% of total shown below):
    2012 Heitz Cellar Martha's Vineyard Cabernet Sauvignon 1500ML
    $500 VALUE
    <1% OF OFFER
    2012 Heitz Cellar Martha's Vineyard Cabernet Sauvignon 1500ML
    2018 Sarah Francis Sage Ridge Vineyard Cabernet Sauvignon St. Helena Napa Valley 750ML
    $275 VALUE
    1% OF OFFER
    2018 Sarah Francis Sage Ridge Vineyard Cabernet Sauvignon St. Helena Napa Valley 750ML
    2016 Jordan Cabernet Sauvignon Library Release Alexander Valley 1500ML
    $225 VALUE
    <1% OF OFFER
    2016 Jordan Cabernet Sauvignon Library Release Alexander Valley 1500ML
    2016 Blackbird Vineyards Paramour Proprietary Red Napa Valley 750ML
    $195 VALUE
    1% OF OFFER
    2016 Blackbird Vineyards Paramour Proprietary Red Napa Valley 750ML
    2021 Plumpjack Oakville Napa Valley Estate Cabernet Sauvignon 750ML (95 Points, Vinous)
    $190 VALUE
    <1% OF OFFER
    2021 Plumpjack Oakville Napa Valley Estate Cabernet Sauvignon 750ML (95 Points, Vinous)
    2019 Silver Oak Napa Valley Cabernet Sauvignon 750ML
    $170 VALUE
    <1% OF OFFER
    2019 Silver Oak Napa Valley Cabernet Sauvignon 750ML
    2019 Oakville Ranch Cabernet Sauvignon, Napa Valley 750ML (95 Points, Decanter)
    $125 VALUE
    1% OF OFFER
    2019 Oakville Ranch Cabernet Sauvignon, Napa Valley 750ML (95 Points, Decanter)
    2021 Frank Family Vineyards Rutherford Reserve Cabernet Sauvignon 750ML
    $120 VALUE
    <1% OF OFFER
    2021 Frank Family Vineyards Rutherford Reserve Cabernet Sauvignon 750ML
    2021 Hess Collection Mount Veeder Cabernet Sauvignon 750ML
    $90 VALUE
    <1% OF OFFER
    2021 Hess Collection Mount Veeder Cabernet Sauvignon 750ML
    2022 Shafer Vineyards Napa Valley TD-9 Cabernet Sauvignon 750ML
    $85 VALUE
    <1% OF OFFER
    2022 Shafer Vineyards Napa Valley TD-9 Cabernet Sauvignon 750ML
    2022 Caymus Napa Valley Cabernet Sauvignon 750ML
    $85 VALUE
    <1% OF OFFER
    2022 Caymus Napa Valley Cabernet Sauvignon 750ML
    2017 Desert Wind Sandstorm Zephyr 750ML
    $80 VALUE
    11% OF OFFER
    2017 Desert Wind Sandstorm Zephyr 750ML
    2018 Vina Robles, Petite Sirah FORE, Estate, Paso Robles 750ML
    $58 VALUE
    11% OF OFFER
    2018 Vina Robles, Petite Sirah FORE, Estate, Paso Robles 750ML
    2019 Gary Farrell Grist Vineyard Zinfandel 750ML
    $55 VALUE
    3% OF OFFER
    2019 Gary Farrell Grist Vineyard Zinfandel 750ML
    2019 Beringer Distinction Series Napa Valley Cabernet Sauvignon 750ML
    $55 VALUE
    <1% OF OFFER
    2019 Beringer Distinction Series Napa Valley Cabernet Sauvignon 750ML
    2019 Penfolds Bin 600 California Cabernet Shiraz 750ML
    $50 VALUE
    <1% OF OFFER
    2019 Penfolds Bin 600 California Cabernet Shiraz 750ML
    2017 Tertulia Ryan's Reserve Walla Walla Red Blend 750ML
    $45 VALUE
    17% OF OFFER
    2017 Tertulia Ryan's Reserve Walla Walla Red Blend 750ML
    2022 Peachy Canyon Petite Sirah 750ML
    $45 VALUE
    6% OF OFFER
    2022 Peachy Canyon Petite Sirah 750ML
    2021 Abbot's Passage Tripoint Syrah Blend, Sonoma Coast Case 750ML
    $45 VALUE
    17% OF OFFER
    2021 Abbot's Passage Tripoint Syrah Blend, Sonoma Coast Case 750ML
    2018 Clos del Portal Negre de Negres 750ML
    $43 VALUE
    11% OF OFFER
    2018 Clos del Portal Negre de Negres 750ML
    2015 Rodney Strong Alexander Valley Cabernet Sauvignon 750ML (Gold - California State Fair; Silver - San Francisco International Wine Competition)
    $35 VALUE
    1% OF OFFER
    2015 Rodney Strong Alexander Valley Cabernet Sauvignon 750ML (Gold - California State Fair; Silver - San Francisco International Wine Competition)
    2018 Alexander Valley Vineyards Cabernet Sauvignon Alexander Valley Sonoma County 750ML
    $34 VALUE
    <1% OF OFFER
    2018 Alexander Valley Vineyards Cabernet Sauvignon Alexander Valley Sonoma County 750ML
    2021 The Insider Cabernet Sauvignon Paso Robles 750ML
    $32 VALUE
    10% OF OFFER
    2021 The Insider Cabernet Sauvignon Paso Robles 750ML
    2022 Mollydooker The Boxer Shiraz South Australia 750ML
    $32 VALUE
    <1% OF OFFER
    2022 Mollydooker The Boxer Shiraz South Australia 750ML
    2022 Decoy Limited Paso Robles Cabernet Sauvignon 750ML
    $24 VALUE
    <1% OF OFFER
    2022 Decoy Limited Paso Robles Cabernet Sauvignon 750ML
    $24
    $24
    PER BOTTLE
    1 DAY TO GO

    228 bottles left

  • Boutique Cabernet Event!

    Boutique Cabernet Event!

    Just $29 per bottle for Big Cab flavors and names and you might score a Screaming Eagle worth $1,000!

    Boutique Cabernet Event!

    Just $29 per bottle for Big Cab flavors and names and you might score a Screaming Eagle worth $1,000!
    Bottles included in this offer (% of total shown below):
    2015 Screaming Eagle The Flight Red Bordeaux 750ML
    $1000 VALUE
    <1% OF OFFER
    2015 Screaming Eagle The Flight Red Bordeaux 750ML
    2021 Cliff Lede
    $375 VALUE
    <1% OF OFFER
    2021 Cliff Lede "Poetry" Cabernet Sauvignon Stags Leap District 750ML
    2019 Kathryn Hall Napa Valley Cabernet Sauvignon 750ML (95 Points, Jeb Dunnuck)
    $225 VALUE
    <1% OF OFFER
    2019 Kathryn Hall Napa Valley Cabernet Sauvignon 750ML (95 Points, Jeb Dunnuck)
    2019 Anthem Cabernet Sauvignon, Mt. Veeder 750ML
    $130 VALUE
    <1% OF OFFER
    2019 Anthem Cabernet Sauvignon, Mt. Veeder 750ML
    2016 Troika Stagecoach Vineyard Atlas Peak Cabernet Sauvignon 750ML
    $130 VALUE
    <1% OF OFFER
    2016 Troika Stagecoach Vineyard Atlas Peak Cabernet Sauvignon 750ML
    2016 Rowen Wine Company 2040 Cabernet Sauvignon, Sonoma County 750ML
    $125 VALUE
    2% OF OFFER
    2016 Rowen Wine Company 2040 Cabernet Sauvignon, Sonoma County 750ML
    2020 Conn Creek Cabernet Sauvignon, Atlas Peak 750ML
    $115 VALUE
    1% OF OFFER
    2020 Conn Creek Cabernet Sauvignon, Atlas Peak 750ML
    2019 Brandlin Estate Cabernet Sauvignon, Mt. Veeder 750ML
    $110 VALUE
    <1% OF OFFER
    2019 Brandlin Estate Cabernet Sauvignon, Mt. Veeder 750ML
    2017 Harmon Durand Estates Houndstooth Oakville Cabernet Sauvignon 750ML
    $98 VALUE
    <1% OF OFFER
    2017 Harmon Durand Estates Houndstooth Oakville Cabernet Sauvignon 750ML
    2017 1881 Oakville Cabernet Sauvignon 750ML
    $95 VALUE
    <1% OF OFFER
    2017 1881 Oakville Cabernet Sauvignon 750ML
    2022 Ghost Block Estate Cabernet Sauvignon Napa Valley 750ML
    $88 VALUE
    <1% OF OFFER
    2022 Ghost Block Estate Cabernet Sauvignon Napa Valley 750ML
    2022 Caymus Napa Valley Cabernet Sauvignon 750ML
    $85 VALUE
    <1% OF OFFER
    2022 Caymus Napa Valley Cabernet Sauvignon 750ML
    2022 Ehlers Estate Napa Valley Cabernet Sauvignon 750ML
    $80 VALUE
    <1% OF OFFER
    2022 Ehlers Estate Napa Valley Cabernet Sauvignon 750ML
    2021 Kukeri Atlas Peak Cabernet Sauvignon 750ML
    $79 VALUE
    2% OF OFFER
    2021 Kukeri Atlas Peak Cabernet Sauvignon 750ML
    2020 Pestoni Family Rutherford Cabernet Sauvignon 750ml
    $75 VALUE
    4% OF OFFER
    2020 Pestoni Family Rutherford Cabernet Sauvignon 750ml
    2019 Rutherford Ranch Reserve Cabernet Sauvignon 750ML (2019 Family Owned Winery of the Year - NYIWC; Gold, SF Chronicle Wine Competition; 93 Points - Wine Enthusiast)
    $75 VALUE
    2% OF OFFER
    2019 Rutherford Ranch Reserve Cabernet Sauvignon 750ML (2019 Family Owned Winery of the Year - NYIWC; Gold, SF Chronicle Wine Competition; 93 Points - Wine Enthusiast)
    2019 Materra Cabernet Sauvignon 750ML
    $72 VALUE
    2% OF OFFER
    2019 Materra Cabernet Sauvignon 750ML
    2019 Muscardini Cellars Cabernet Sauvignon, Cassata 750ML
    $72 VALUE
    6% OF OFFER
    2019 Muscardini Cellars Cabernet Sauvignon, Cassata 750ML
    2021 Hendry Napa Valley Cabernet Sauvignon 750ML
    $69 VALUE
    3% OF OFFER
    2021 Hendry Napa Valley Cabernet Sauvignon 750ML
    2021 Gard Vintners 'Grand Klasse' Cabernet Sauvignon 750ML
    $65 VALUE
    7% OF OFFER
    2021 Gard Vintners 'Grand Klasse' Cabernet Sauvignon 750ML
    2021 The Prisoner Napa Valley Cabernet Sauvignon 750ML
    $60 VALUE
    <1% OF OFFER
    2021 The Prisoner Napa Valley Cabernet Sauvignon 750ML
    2021 Monticello Estate Cabernet Sauvignon, Napa Valley 750ML
    $60 VALUE
    2% OF OFFER
    2021 Monticello Estate Cabernet Sauvignon, Napa Valley 750ML
    2019 Beringer Distinction Series Napa Valley Cabernet Sauvignon 750ML
    $55 VALUE
    7% OF OFFER
    2019 Beringer Distinction Series Napa Valley Cabernet Sauvignon 750ML
    2020 Thacher Cabernet Sauvignon, Paso Robles 750ML
    $55 VALUE
    7% OF OFFER
    2020 Thacher Cabernet Sauvignon, Paso Robles 750ML
    2019 Hoopes Napa Cabernet Sauvignon 750ML (93 Points - Jeb Dunnuck)
    $50 VALUE
    2% OF OFFER
    2019 Hoopes Napa Cabernet Sauvignon 750ML (93 Points - Jeb Dunnuck)
    2017 Clos La Chance Whitestone Vineyard Santa Clara Valley Cabernet Sauvignon 750ML
    $50 VALUE
    2% OF OFFER
    2017 Clos La Chance Whitestone Vineyard Santa Clara Valley Cabernet Sauvignon 750ML
    2021 Stuhlmuller Vineyards Cabernet Sauvignon, Alexander Valley 750ML
    $50 VALUE
    2% OF OFFER
    2021 Stuhlmuller Vineyards Cabernet Sauvignon, Alexander Valley 750ML
    2020 Typesetter Cabernet Sauvignon, Napa Valley 750ML
    $50 VALUE
    9% OF OFFER
    2020 Typesetter Cabernet Sauvignon, Napa Valley 750ML
    2019 Martin Ray Santa Cruz Mountains Cabernet Sauvignon 750ML
    $45 VALUE
    <1% OF OFFER
    2019 Martin Ray Santa Cruz Mountains Cabernet Sauvignon 750ML
    2015 Berghold Vineyards Lodi Cabernet Sauvignon 750ML
    $40 VALUE
    1% OF OFFER
    2015 Berghold Vineyards Lodi Cabernet Sauvignon 750ML
    2015 Rodney Strong Alexander Valley Cabernet Sauvignon 750ML (Gold - California State Fair; Silver - San Francisco International Wine Competition)
    $35 VALUE
    8% OF OFFER
    2015 Rodney Strong Alexander Valley Cabernet Sauvignon 750ML (Gold - California State Fair; Silver - San Francisco International Wine Competition)
    2018 Fore Family Vineyards Lake County Cabernet Sauvignon 750ML
    $34 VALUE
    9% OF OFFER
    2018 Fore Family Vineyards Lake County Cabernet Sauvignon 750ML
    2021 The Insider Cabernet Sauvignon Paso Robles 750ML
    $32 VALUE
    8% OF OFFER
    2021 The Insider Cabernet Sauvignon Paso Robles 750ML
    2017 Century Oaks Lodi Cabernet Sauvignon 750ML
    $29 VALUE
    <1% OF OFFER
    2017 Century Oaks Lodi Cabernet Sauvignon 750ML
    $29
    $29
    PER BOTTLE
    3 DAYS TO GO

    999 bottles left

Ending Soon

Join Thousands of Satisfied Wine Lovers!

  • “ As a prior loyal customer of Underground Cellar and Wine Country Connect, I’m thrilled about the relaunch! It blends the upgrade concept with decades of trusted wine fulfillment! ”

    Chip Green

  • “ I’m thrilled Wine Country Connect is behind the new Underground Cellar! For 15+ years, they’ve helped me discover top wines with exceptional value, and I expect that experience to continue! ”

    Adam Grossman

  • “ Getting these upgrades is a great way to add to a wine collection. I'd never find some varietals and bottles without Underground Cellar. I love Underground Cellar—especially the new management! ”

    Ron Quillin

  • “ I’m shaking. I can’t believe I just got a $4,000 Screaming Eagle for just $30. ”

    Julie M.