How It Works

Every day we feature a winery, region, varietal.

Buy bottles and half of them are upgraded to more expensive bottles.

Find out what you won as soon as you buy. You always get what you paid in value.

Collect up to 500 bottles in CloudCellar and ship on demand. 12 bottles receive free ground shipping.

Why Underground Cellar?

Discover Amazing Wine

Unlike the other countless "deep discount" ecommerce websites, we take a different approach to helping wineries move inventory. Rather than providing value to our members through discounts, value is provided through randomized upgrades to more premium wines. Not only does this provide an exciting new way for wine consumers to experience high-end wines they might not otherwise go to the store and buy, but it allows a winery to maintain its price point by never advertising their product at a discount. Discounts ruin brands - We preserve them.

Get Upgraded to Ridiculous Bottles

Each week we post offers exclusive to Underground Cellar members only. Each offer is comprised of a few similar wines of different price points. Our members only pay for the lowest priced bottle in the offer, and have the chance to be upgraded to the higher priced bottles. Chances for an upgrade are fully transparent, and all of this information is provided on the offer pages. Most of our deals are direct with the wineries, so you're receiving wine directly from the winery itself. This means you're purchasing bottles with the highest possible provenance. Please be patient as the winery gets your wine to the shipping facility and then directly to your door.

Store Your Wines and Ship On-Demand

We provide our members the ability to accumulate and store their purchases for free and for an unlimited amount of time in our state-of-the-art, humidity and temperature controlled wine cellar located in Napa Valley, CA. Known as the “CloudCellar,” members can mix-and-match bottles from different wineries over time, and when they are ready to take them out of the “cellar,” they simply click on their “CloudCellar” tab and select which bottles they want delivered. Our members can even request them to arrive chilled and ready to drink to nearly anywhere in the US. This is a cost-effective and great way to accumulate bottles as users only pay $5 when shipping 6+ bottles, with free ground shipping when shipping 12+ bottles.

How To Contact Us

We typically respond to email inquiries within 1 business day. Email [email protected]

By Phone: (888) 977-9899. Please note, we receive a lot of phone calls and voicemails. Email support for the fastest response.

When contacting us, be sure to include information such as your order number so we can best assist you.

Our mailing address:

Underground Enterprise, Inc., 580 Howard, Suite 500, San Francisco, CA 94105

Frequently Asked Questions

How Do Upgrades Work?

Every bottle of wine you order is eligible to be randomly swapped-out to a higher-priced, rare-vintage, or large-format bottle. The bottles are chosen randomly at checkout, and you find out which bottles you will receive after you complete your order.

The bottles you buy and your upgrades are transferred to your CloudCellar as soon as possible after purchase.

What is CloudCellar?

CloudCellar is your own personal wine collection in the cloud. We store the actual bottles you buy in ideal temperature and humidity-controlled conditions at our earthquake-proof facility in California Wine Country! With CloudCellar, you can:

  1. Collect and store up to 500 bottles for as long as your account is active.
  2. Mix and match bottles from different purchases so you can save on shipping fees. 12 bottles receive free ground shipping.
  3. Going on vacation? Have your wine waiting for you when you arrive? Ship your wine when and where you want it.
  4. Need the perfect gift? Have that special bottle sent to your recipient of choice with a complimentary gift message included in the box!
  5. Out of space? Don't have a wine cellar at home? Let us handle the storage requirements.

How much does shipping cost?

You can ship any 12 bottles for FREE, or any 6 bottles for just $5. Promotional shipping rates apply to Ground shipments only. Expedited shipping is available, just pay the difference.

Ground shipping is not available to every state. You will still receive the same shipping discount value applied to the cost of Expedited or Air shipment.

I bought 12 bottles but not all of them are ready to ship. Can I ship part of my order now and part later?

Of course! Since you have 6 bottles available already, you can ship any 6 for just $5 and then when the other 6 are in you can ship the rest later. Or you can wait for all 12 to be Ready to Ship and ship them together for free!

What about magnums and other large format bottles?

Large format bottles count as two 750ml (standard) bottles. So, just 3 magnums ship for $5 via Ground, and 6 magnums ship free.

Is tax included in the purchase price?

Tax isn't included in the purchase price. Tax will be added for states where the winery collects and reports taxes. If you are shipping to a state where the winery does not collect tax, you may still be required to report and pay any applicable taxes on your own. Tax is remitted to the state you ship your wine to. When you purchase wine to be delivered to your CloudCellar, we collect a fee which is equal to the amount of tax we expect will be due on your shipment. When you later ship your bottles from the CloudCellar, we'll refund that fee if less tax is due, or charge you the difference so that you pay the actual tax due. The details of this are itemized for your convenience at Checkout.

How long will my wine take to receive?

Generally wine you buy from us is delivered to the CloudCellar within 3-6 weeks. It takes this long because we always try to get the highest quality wine straight from the winery, where they have been storing and aging it in the conditions they specify. What this means is the wine you are getting from us is the freshest, highest quality, and best tasting wine possible! We think it's worth the wait, and we hope you agree :)

While we are waiting for your bottles to arrive, they will show up as "3rd-Party" in your CloudCellar. After the wine arrives it will move to the "Ready to Ship" section. Bottles that are "Ready to Ship" can be requested by you for shipment at any time. Shipment requests are processed in 1-2 business days (Monday-Friday). Orders placed by 7 AM Pacific Time Monday-Friday usually go out that day.

We offer complimentary ground shipping when shipping a case of 12 bottles. We offer expedited delivery options at a slight premium. To view the shipping options available and schedule your shipment follow these steps:

  1. Sign into your account at
  2. Click on “CloudCellar” in the top navigation menu
  3. Press the “Add to Shipment” button underneath each wine you’d like to ship – be sure to click it multiple times to add more of the same wine to your shipment
  4. Click the blue “Ship my bottles” button
  5. Enter your desired shipping address
  6. View available shipping methods and rates
  7. Complete your shipment checkout!

Please note that a shipment can contain a maximum of 12 bottles. After shipping your first case, if you still have bottles remaining in your CloudCellar you can schedule another shipment for those as well!

Can I ship more than 12 bottles?

Of course! However, you will need to place a separate request for each case of 12 bottles (or 6 magnums). You can use our "Quick Ship" feature to instantly pick 12 bottles for shipping.

Can I transfer the wines in my account to another user?

It's not possible to transfer bottles from one CloudCellar to another. However, you can request shipment of the wine from your CloudCellar to anyone you would like. We even offer the ability to include a gift message in the shipment!

Can I send my wine to an address other than my own?

Yes, as long as someone over the age of 21 is available to sign for the delivery.

What if I receive a defective/corked/broken bottle?

Your satisfaction is our priority. Please see our Returns and Refunds page for more information.

Which states can Underground Cellar ship to?

Underground Cellar is a wine marketplace, and as such the wineries decide which states their wines can ship to. While it may vary slightly from winery to winery, generally most of them will allow shipments to the following states:

You do not ship to my state/country. What are my options? Do you ship to Canada?

While we cannot make exceptions to state shipping restrictions, some customers choose to ship their wine to a trusted friend or relative who lives in a state that we do ship to. These customers may or may not bring the alcohol back to their own home state, depending upon local laws and regulations.

You can also ship the wine to a UPS location in a state that we do ship to. If you choose to do this, be sure to contact the UPS location to make sure they will hold your package for you. Then you can track the package online and when it's delivered, you can pick it up and bring it back to your home state. Check with your home state for laws regarding the personal importation of wine.

Does someone have to be home to sign for the package?

Yes, wine regulations in all states require the signature of an adult age 21 or older in order to receive our shipments. Photo ID may be required at the time delivery.

If you cannot be home, we can have your wine delivered and held at a nearby UPS or FedEx location and you can pick up your wine during their business hours. You can also use the UPS MyChoice service to schedule delivery to a 1-hour window (UPS fees may apply).

Also, some customers choose to have their wine shipped to their work address (check with your employer if this is okay first!)

What if I miss my delivery?

We will email you a tracking number the evening your order is shipped out. We recommend that you use the tracking services offered by the shipping carrier to determine the estimated delivery date your package will arrive.

If nobody age 21 or older is available to sign for the package, the driver will not leave the shipment unattended.

Generally, two additional delivery attempts will be made. After that, the wine gets returned to the CloudCellar. Contact us to arrange re-shipment.

Please note that promotional shipping prices (e.g. free ground shipping on 12 bottles) only applies to the first time wine is shipped. Re-shipments are charged at the actual shipping fees charged to us by the shipping carrier, which is usually about $40 for a case of wine. So make sure you are home!

Is my payment information safe?

Yes! We take security around here very seriously, and we have never had a breach. We don't store credit card numbers. Instead, we request a secure "token" from your bank which can only be used by us to charge your credit card per your future requests.